TitleStructured and unstructured 9-point hedonic scales: A cross cultural study with American, Japanese and Korean consumers
Publication TypeJournal Article
Year of Publication2003
AuthorsYAO, EMILY, LIM, JUYEON, TAMAKI, KAZUHIKO, ISHII, RIE, KIM, KWANG-OK, O'MAHONY, MICHAEL
JournalJournal of Sensory Studies
Volume18
Pagination115–139